04

Who we are

Work directly with people who have done this before.

52.com is led by founders Tracey Rowe and Jane Waters. Together, they bring different perspectives and 52 years of experience to the work.

Tracey Rowe, co-founder of 52.com

Tracey
Rowe

Co-founder
Jane Waters, co-founder of 52.com

Jane
Waters

Co-founder

Tracey

Tracey keeps people strategy grounded in the business.

She works with founders and leadership teams to untangle complex situations, make difficult calls and put structures in place that help people perform.

Jane

Jane sees the whole system around the individual.

Her experience spans leadership, organisational development and people practice. She helps leaders understand how those parts affect one another and turn that understanding into practical change.

Our story

Why we called it 52.com.

Businesses need people support that makes sense for the situation in front of them. That idea brought 52.com to life.

After decades working with leaders, teams and organisations, Tracey and Jane joined forces to create a more personal people consultancy. They stay close to the work and shape it around each business.

The name comes from the 52 years of experience they brought together. They use that experience to help clients make sound decisions and build capability inside the business.

Our wider bench

Specialists when the work calls for them.

When a project needs specialist capability, we draw from a trusted network across HR, legal, finance, marketing, employee relations and governance. 52.com stays close to the work and remains accountable for it.

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