04
Who we are
Experienced enough to see it. Close enough to care.
52.com is founder-led by design. Tracey Rowe and Jane Waters bring different perspectives, a shared appetite for useful work and 52 years of combined experience.
Tracey
Co-founder
Jane
Waters
Co-founderTracey
Commercial perspective. Straight-talking clarity.
Tracey brings a practical, business-first lens to people strategy. She works with founders and leadership teams to get beneath complexity, make the difficult calls and create the structures that let people perform.
Jane
Human depth. Organisational rigour.
Jane brings deep experience across leadership, organisational development and people practice. She helps leaders see the system around the individual and turn insight into change that holds.
Our story
52 years of experience. One shared belief.
52.com began with a simple idea: businesses do not need more people solutions for their own sake. They need the right people, experience and support around the situation in front of them.
After decades spent working with leaders, teams and organisations, Tracey and Jane joined forces to create a more personal kind of people consultancy—founder-led, practical and shaped around each business.
The name reflects the 52 years of experience they brought together. The work is about what comes next: helping clients make sound decisions, grow capability and leave their businesses stronger.
Our wider bench
The right people, without the permanent overhead.
When the work calls for specialist capability, we draw from a trusted network spanning HR, legal, finance, marketing, employee relations and governance. 52.com remains close to the work and accountable for the whole response.
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